Map Policy

MAP Policy

As a leader in the motorcycle audio manufacturer, Steel Horse Audio is focused on maintaining high margins for our Dealer network.  In recognition of the investment in time and resources required for our high-quality Dealers to provide the level of customer service and product knowledge expected from our customers, Steel Horse Audio is committed to enforcing policies which allow our resellers to maintain high profit margins through the sale of our products.  Steel Horse Audio has an established Minimum Advertised Price (MAP) Policy that an Authorized Reseller must follow for the advertising and marketing of Steel Horse Audio products. All Steel Horse Audio Authorized Resellers must agree to the terms and conditions of the following MAP Policy.

Steel Horse Audio’s MAP Policy Guidelines for Motorcycle Audio Products

MAP pricing for all Steel Horse Audio products can be found on your current price list. All advertised prices must be at or above MAP for all Steel Horse Audio products if a MAP price has been established by Steel Horse Audio. Resellers are not required to list prices in advertising.  If a price is listed in an advertisement it must be at or above MAP. Other statements such as “call for price” or “call for quote” are acceptable and permitted.


Resellers are also responsible for ensuring their Steel Horse Audio pricing is at or above MAP on internet search engines. Resellers are free to set the actual resale price of any product as long as it is at or above MAP price given the most recent publication of the price list. Steel Horse Audio’s MAP policy for all Steel Horse Audio products apply to advertising placements, including but not limited to: print ads (inserts, magazines, newspapers, catalogs, mail order catalogs, etc.), broadcast (radio and TV), direct mail, faxes, internet placement with third parties (banner ads, broadcast emails, destination pages, third-party sites), internet placements on resellers own website, and any flyers, posters or coupons.


From time to time, Steel Horse Audio may permit resellers to advertise MAP Products at prices lower than the MAP price. In such events, Steel Horse Audio reserves the right to modify or suspend the MAP price with respect to the affected products for a specified period of time by providing advance notice to all resellers of such changes.

Pricing Statements

Steel Horse Audio s MAP Policy does allow resellers to omit pricing entirely from advertisements and/or advertisement statements such as “Call for Price” or “Call for Quote.”


Free Offers Associated with Steel Horse Audio Product

Free shipping and/or handling, 0% sales tax, or free financing promotions do not violate the MAP.

All Steel Horse Audio Products Price Matching Policies

Price matching policies are acceptable.  Price matching cannot be used as a valid reason for violations of Steel Horse Audio’s MAP Policy. Advertised price must always be at MAP or higher.

Failure to Comply with the MAP Policy

At the sole discretion of Steel Horse Audio, failure to comply with MAP, intentional and/or repeated failure to abide, may result in the immediate loss of Authorized Reseller status and your ability to purchase all Steel Horse Audio products both direct as well as through distribution.

Steel Horse Audio will utilize the following steps to resolve MAP violations:

  1. Any and all dealers selling Steel Horse Audio products which have not signed an Steel Horse Audio MAP Policy agreement are classified as Unauthorized Resellers.
  2. Distributors of Steel Horse Audio are required to provide a signed MAP agreement from any dealer selling Steel Horse Audio products. Unauthorized dealers should not be sold to or provided a feed from any distributor whatsoever.
  3. Violations from Authorized Resellers will need to be corrected within 24 hours of notification.
    1. First Violation:  Authorized Reseller’s account will be put on hold temporarily and a written warning will be provided.  MAP violations must be corrected within 24 hours. Upon correction and following 30 days of compliance, violation will then be cleared.
    2. Second Violation:  Authorized Reseller’s account will be put on hold for 30 days.
    3. Third Violation:  Authorized Reseller’s account will be put on hold for 180 days. After this duration, Steel Horse Audio will review and determine if account is to be reinstated.  
    4. Fourth Violation:  Should Steel Horse Audio decide to reinstate an Authorized Reseller who has previously demonstrated a third violation, yet violates a fourth time, the account will be unauthorized indefinitely.  

***When Steel Horse Audio issues a new price list.  Pricing must be updated immediately upon receipt.***

MAP Policy Confirmation Agreement

This Steel Horse Audio MAP Policy and Confirmation Agreement is made on this date of _____________, by and between, Steel Horse Audio and ____________________________________.

Steel Horse Audio places great value on the efforts of all resellers to represent our products and support their customers. Our MAP policy is intended to encourage competition for the sale of Steel Horse Audio products in a manner that is consistent with the long-term interests of our customers. We are sure that you share our commitment to customer satisfaction and as such, we ask that you acknowledge by signing this MAP confirmation agreement.

Thank you for your prompt attention to this matter, and your continued support for Steel Horse Audio products.

Read and Understood:

Authorized Reseller (Company Name)

Name ___________________________________________________________

City __________________State _____________  Zip ______________________

Web URL ________________________________________________________

Authorized Reseller Representative


Title _________________________ Date ________________________________

Email ________________________Phone_______________________________