Biker Legend Jay Allen

With over two decades of successful brand development under his belt, Jay Allen, creator of the legendary Broken Spoke Saloon, has been a pioneer in the art of interactive motorcycle entertainment. His focus is to provide well-organized and creatively structured programs to ensure the overall success of an event and to generate consumer excitement.And he does that, in spades!The Broken Spoke Saloonwas my all-time favorite hangout in Sturgis each year. Jay replicated the successful formula of the Broken Spoke at other biker rallies such as Laconia and Daytona. But the center spoke of the wheel that keeps the constant fun coming, has always been Jay Allen himself.

Jay believes that interactive entertainment is the best way to capturebikers’ immediate attention about a product orevent, and thus win them over. JayAllen is a leader in facilitating an interactive relationship between consumer and product in a most unique and entertaining manner. The hallmark of his success ishis own professional and personal passion for the motorcycle lifestyle and industry. An avid collector of anything two-wheeled, his knowledge about motorcycles is vast and rich with personal experiences.

His client list includes icons in the motorcycle culture and industry such as media icons Dave Nichols ofBorn To Ride magazine, Chris Maida of American Iron magazine, Chris Callen of Cycle Source magazine andHughKing motorcycleTV producer for theDiscovery Channel. Close friends and industry contacts includeBert Baker of Baker Drivetrain, George Smith of S&S Cycle, andfamous bikebuilders Chica, Brian and Laura Klock, Ron Finch, Donnie Smith,Arlen Ness,Dave Perewitz,Jim Nasi, Russell Mitchell,Billy Lane, Kendall Johnson,Paul Cox and the list goes on and on. These associations have evolved into anillustrious friendship inthe motorcycle world.

Today, Jay has expanded his emcee, rally production and marketing services beyond the Broken Spoke Saloon brand, to create more opportunities to connect brand with consumer andriders with their most favoriterally experiences. Jayhas brought his emcee talents into other areas of the events industries including music, automobile and festival environments. With a diversely talented team supporting the Jay Allen brand, Jay Allen Productions delivers theabsolute best in rally production, marketing, hosting and emcee services.